Bloggers and article writers are most often encountered in situations where they ask themselves if they should add images in their articles or not. Well, the answer to this question is undoubted ‘Yes’ because images are the most eye-catching objects in a post. Images provide a more vivid view of the post and also contribute towards the beauty of the post. Moreover, images are also used to improve SEO. In this post, I will share some points which can be used to optimise images for SEO.
Before we can go towards optimization part, you should understand which image to use in your article or blog post.
How to find the right image for the post:
Images increase the curiosity of users to read the post and can also help to understand the post. Images should be properly used in an article to improve the beauty of the article or post. Moreover, images also trigger the chances of social media shares. Now, a question arises that which image to be used in your blog post? The answer is simple; you should use images that relevant to the content of your post and are also helpful in understanding the post. But make sure that you don’t use any stock photos. Real images, which reflect the content of the article, should be utilised. Flickr.com and freeimages.com are websites which can be used to find some true and genuine images. You can search these sites to find relevant images for your post.
Once you’ve found the right picture, the only step that needs to be taken is how to optimise that image for SEO. There are different steps which can be used to optimise the image. These steps are:
Use the appropriate file name:
Many people say that file name doesn’t matter but believe me it does matter. You should use relevant images with the most suitable file name. For instance, if you are using the image of the sunset view from the WhiteHouse, you should name your file as white-house-sunset.jpg. You should not use irrelevant file name or numbered file names for images. Appropriate file name increases the chances of being searched using keywords.
Use proper position for your images:
The position of the image affects how people see your post. For instance, how often have you seen images on the left side of the text? Very few times, I guess. The reason behind this is that it creates an adverse impact on the reader and it also diminishes the beauty of the post. So, if you are using images in your posts, you should choose the position and size of your images very carefully. The ideal position for the images is on the right side of the text.
Use small sized images:
Don’t use large images in your posts as they take the time to load and users don’t like to wait. Users are more likely to switch to some other blog if your blog takes the time to load. Speed matters for users and also for Google as it is being used for ranking also. Make sure that you use images that are small in size. The ideal image size is 250*150 pixels. To better optimise the images, use images which are not greater than the size mentioned above. Also, make sure that file size should also be smaller, use images that are less than 2mb in size.
Captions help in understanding what the picture is about. Captions are most often used in the scanning of the image and the post. Better captions are helpful in the greater response of readers. Make sure to use a caption that ultimately reflects what the image is saying. Moreover, captions also matter for better SEO.
Alt text and Title text:
Alt Text is added because, in case if the image doesn’t loads, there should be a descriptive text which explains the image. For instance, if the user has turned off images in his/her browser, the image in the blogs can’t load and the Alt text, in this case, provides descriptive information about what the picture is about and what is the purpose of using it.
All the above steps contribute in the optimization of images and you should use these ways to improve the search ranking of your blog. If you followed these steps and wanted to check whether the images you used are optimised or not, you can use tools like YSlow. YSlow is a tool which tells you if your image is optimised or not.