Microsoft, which launched the service Outlook.com in July 2012, called the American people to give up Gmail in favor of its own postal service, accusing Google of scanning letters, and as a result, non-compliance with privacy of user data.
MOSCOW, February 8 – RIA Novosti. , Microsoft will continue a series of advertising campaigns in the U.S., in which encourages users to refuse service rival Google in favor of its own – this time Microsoft accuses Google of scanning letters, and as a result, non-compliance with data privacy users of the mail service Gmail, writes Bloomberg .
The campaign is based on the term “Scroogled!”, Formed from the name of a fictional character Ebenezer Scrooge (Ebenezer Scrooge) – one of the main meanie in the history of world literature as well as the name Google. Within its framework, Microsoft criticizes Google for scanning text messages Gmail users to target ads. The campaign consists of advertisements in newspapers and on television, billboards and online resources.
Microsoft, which launched the service Outlook.com in July 2012, called the American people to give up Gmail in favor of its own postal service. According to comScore in November last year, the predecessor Outlook – service Microsoft Hotmail – the U.S. had half the users than Google Gmail or Yahoo Mail.
Microsoft campaign includes messages such as “Do you think, Google respects your privacy? Think Again” or “Google checks every word of every message sent or received in Gmail, to sell advertising.” Besides, Microsoft offers users to sign a petition against the scan emails. At the same time, according to representatives of Google, one of the employees do not have access to text messages.
Recall that in November last year, Microsoft launched another campaign, which accused Google of relevant results in the substitution of an online search for goods proplachennoy SERP. The advertising campaign was held under the slogan “Don’t Get ‘Scroogled’ By Google Search Results” (“Do not be ‘Scroogled’ search results Google”). With the campaign tried to encourage users of Microsoft to abandon the search engine Google in favor of Bing.