On “Black Friday”, an annual season opens Christmas sales in the United States, traditionally which increased the normal consumer activity. Many prefer to make purchases via mobile devices because its faster and safe way to access your Virtual Wallet. IBM analysed this in its IBM Digital Analytics Benchmark, where 800 represents our online retailers.
According to expert estimates, on Friday November 29th 2013, smartphones and tablets have provided 37% of the traffic recorded in the online stores. Compared with last year buyers received 9% more purchases with these smart gadgets.
Tablets took 13.2% of sales versus 7.8% of retailers smartphones. Approximately 17.3% of mobile Internet purchases were accounted for iOS-devices, the figure for Android was 3.75%. If we consider only the mobile shopping, here measured by the share of iOS 82%. Average price of goods purchased by users iPhone and iPad, was $131, which is 18% more compared with the owners of devices based on Android.
In the iOS platform fixed 26 percent share of mobile traffic in the “Black Friday“, compared with 11% in the asset at the operating system Android. Active owners of smartphones based on Windows Phone and BlackBerry was so small that IBM did not include them in their statistics.