The innovation is called “Open the Mark” (English Shared Endorsements ) and works as follows: The user estimates the services Google product or service, and if the product or service advertised in the network Google, the ad shows the user’s data: name, photograph and evaluation . Name and photo taken from a profile in Google+.
The term “assessment” can be understood as acts such as the subscription to the brand page on the social network Google+, post a comment under the advertiser’s mark “Like” button, placed on the roller YouTube, “Stars” assigned to the application, movie or album in Google Play and so more.
Google gives users the option to refuse to participate in the “Open marks.” To do this, remove a check in “Show my name and profile photo” on this page . Minors are not involved in the program automatically: they see the “mark” of the other, but in their own advertising are not displayed.
The company claims that “Open the mark” will improve the quality of advertising, because users will know what exactly like their friends and acquaintances. Service will start on November 11, that is, one month after the announcement.
In 2011, similar to the “openness marks” feature called “Advertising News” (born Sponsored Stories ) launched the social network Facebook. News is a paid advertiser office, and next to the post indicated the names and photos of friends, page of the advertiser.
“Advertising News” have been the subject of collective legal action, which is applied to a few Facebook social network users. They claimed that Facebook did not inform them that their personal data will be used in advertising. To resolve the conflict, the social network has paid the plaintiffs $ 20 million.