Google will continue to work in the field of development of the Internet infrastructure. But unlike the American project Fiber, this will be a new direction, according to The Wall Street Journal, Google will cover the markets of less developed countries such as sub-Saharan regions of Africa and Southeast Asia.
The company intends to create a business model for co-operation with suppliers of equipment and the provision of financial assistance to local telecommunications companies in the deployment of wireless networks outside the major cities, where the current access to the Internet is limited. But these networks can have a positive effect on the speed of connection to the urban centers. It is not known whether Google has entered into such transactions or alliances.
The company is in talks to amend the legislation with the governments of South Africa, Kenya and others. In some cases, Google intends to use the frequency of television broadcasting, if governments provide the appropriate permissions. It is also reported on developments in the field of balloons that could transmit the signal over an area of hundreds of kilometers, but the network will use the frequencies are different from television. Also, Google is considering its participation in the deployment of satellite communications. For each individual market will be developed unique solutions.
As part of the overall plan the company is working to create an ecosystem of new processors and cheap smartphones running its mobile OS Android. Realizing that an open and free platform with a huge number of web services will continue to increase the lead, and especially fast - at an entry-level devices market, Google is ready to invest in the development of the Internet on a global scale, hoping that most of the benefits will go to her, not competitors.
Perhaps the company expects to receive direct benefits from participation in deploying networks, but the business model may well be designed and exclusively on indirect benefits. Currently, more than half the world's population do not use the Web, and most of them belong to developing countries. More Internet users attracted to the use of Google services through the provision of cheap smart phones and other proposals to increase the company's revenues from advertising. At present this part of Google's business brings her 87% of the annual $ 50-billion revenue.
Unfolding own networks also provide Google leverage on operators in the U.S. and Europe, which consider different web services as one of the factors reducing their profit margins. This is due to an increase in the proportion of Internet traffic and a reduction in the number of voice calls, bringing the basic income. Google, in turn, used by operators concerned about the practice of increasing the cost of web traffic to specific services, making it difficult for users to access them.
In the U.S., Google launched a fiber optic cable network in the cities of Kansas, providing at low cost Gigabit LAN, and a whole package of services. The initiative paid off, and now the next in line to be connected are in Missouri City, Texas and Utah. In those regions, the company also plans to launch a broadband Wi-Fi in addition to the wired network to provide a reliable and secure mobile access to the web.
In mid-2011, Google is actively negotiated the purchase of rights to Radio spectrum owned by the operator Clearwire, but the deal did not materialize, since Google managed to acquire Motorola. In the past year, the company has discussed with satellite television operator Dish Network partnership conditions for the provision of a new service to the United States to compete with operators like AT & T and Verizon Wireless.
At the same time Google is investing in start-up companies like O3b Networks, which this year will orbit special satellites to broadcast networks of telecommunications companies in the remote regions of developing countries.
Executive Director Larry Page (Larry Page) for a number of years as head of the department of closed investigations into alternative methods of providing more people access to the Internet and come to the conclusion about the prospect of wireless networks. Since then, these initiatives have become more important and developed within the Google X labs under the direction of Sergey Brin (Sergey Brin) and non-profit organizations Google.org.
Google understands that the profit generating web service is inextricably linked with the communication infrastructure, - said David Kollish (David Callisch) of Ruckus Wireless, which helps Google to build a wireless Internet network and participates in the work of the Wi-Fi-projects.
Previously, the company was involved in a long legal process in order to test the technology, operating at shorter frequencies than cellular networks, which would allow easier to overcome various obstacles.
Competing with one another Google and Microsoft have joined forces to open a radio frequency broadcast for public use, engaging discussion of the higher members of the governments of many countries and representatives of the industry of wireless networks. Next week the company will hold a two-day conference in the capital of Senegal. Both of them have already experienced the appropriate communication technologies.
Access points by Californian company Carlson Wireless Technologies, were placed in 10 elementary schools and universities and allowed thousands of students to get high-speed access to the Internet. The system operated by Google created software automatically detects which of broadcasting frequencies available at the current time, and can use them for data transmission.
In the access points running on television frequencies, Google suggests using small and inexpensive mobile devices, called microcells, which provide a radius of 300 meters of carpet, equivalent in speed signal 3G or 4G. The company said that the technology is well suited to provide low-cost, in rural areas with poor telecommunications infrastructure and to expand the coverage of wireless broadband networks in densely populated urban areas.
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