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March 7, 2017

Apple, Google, Samsung, LG, Nokia, Microsoft & Other Brand Stories

What does the word Samsung come from, Why LG, and why the company Steve Jobs takes its name from the fruit? Where did they come from and what is the story behind the names of the giant technology companies?

Answers to these questions can be found below.

Apple

Originally founded in 1976 by Steve Jobs and Steve Wozniak called Apple Computer. The second part was removed only in 2007, when the company launched its first iPhone.

Why Apple?

Well, a strong influence on this decision was that when Jobs and Wozniak invented the name, the first just returned from the orchard, which dealt with the trimming of [...]

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July 1, 2016

What is the Best Attribution Model for PPC

From the very start, last click attribution is acknowledged by digital marketers. This factor is easy, easily noticeable; it is quite close to the factors that are in winning situations. These things make PPC managers to have a good impression. However, this is the main problem. Last click metrics are overly assigned factors for acknowledgment.

Wrong attributes

So now we know that the last click is the wrong attribution metric. So what are the right kind if metrics? First, click attribution, position based, time decay and data-driven acknowledgments have some drawbacks as well.

What are the right attributes?

So what are the right kind of attributes? That [...]

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July 1, 2016

Keyword Planner: Google Does Not Need an Active Campaign

According to Google, some of the users are getting error messages. These error messages are coming because of some technical flaws. These come when users try to access keywords planner from AdWords.

Buzz about the error message

There were many things roaming about this error. Google AdWords Keywords Planner is a well-renowned keyword research tool. It is used by search marketers whose motive is either advertising or organic optimization. This issue started back in some couple of weeks before.

This matter was noticed by Greg Gifford, and he said: if you intend to utilize Keyword Planer then you ought to have at least a single active campaign for this [...]

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June 22, 2016

Why Should You Get Hands on the New Dell Chrome Book 13

Things have been changing so fast with the technological advances. People want the best and up to date devices for their use. The Internet has given a tremendous rise to this need as people nowadays do the comprehensive research on the products they want to buy. Do things like reviews about the product aid the user in deciding what to buy?

A variety of chrome books is available more very expensive Chrome book Pixel of worth $1000 to the less expensive Chrome books. Dell Chrome book 13, however, lies between the two and bridges up the gaps whether it is the price or specs. It is far better than the cheaper range of chrome books as they do not have high-quality features like [...]

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