Brazilian Regulator Rejected Apple’s Rights to Trademark iPhone

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Brazilian company Gradiente Eletronica registered iPhone trademark in 2000 – seven years before Apple introduced the first model of its popular smartphone.

The girl with the phone about the Apple logo
© 2013 AFP / Peter Parks http://ria.ru/docs/about/copyright_afp.html

MOSCOW, Feb. 13 – RIA Novosti. Companies Apple denied exclusive rights to use the trademark iPhone in Brazil, told BBC Radio and Television, BBC, citing the decision of the local regulator.

Brazilian company Gradiente Eletronica registered iPhone trademark in 2000 – seven years before Apple introduced the first model of its popular smartphone. The American company has the ability to continue to sell the unit in Brazil, but Gradiente Eletronica can ban the sale of phones with the same name in court.

Earlier, representatives Gradiente Eletronica noted that open to dialogue.

According to the BBC, BBC , Apple plans to appeal the decision of the regulator. As one of the arguments of lawyers give Apple that Gradiente Eletronica launched its first product under the name iPhone only at the end of 2012.